Strong attendance at the Venice Lido for two conversations exploring the future of intellectual property, from AI and Hybrid IP to the Prime Video page-to-screen model.

ITTV International Forum & TechInEntertainment returned to the Venice Lido during the 83rd Venice International Film Festival with two well-attended panels bringing together executives, producers, creators, legal experts and technology leaders to examine one of the most important questions facing the entertainment industry today: how is the creation, development and value of intellectual property changing?

Hosted at the Spazio Regione Veneto – Veneto Film Commission at the Hotel Excelsior, the two events attracted a strong audience of Italian and international industry professionals, filling the space for conversations that approached the future of IP from two very different but complementary perspectives.

The first panel, “The Future of Intellectual Property: Creators, Communities & AI,” explored how artificial intelligence, the creator economy and the growing influence of communities are challenging traditional models of content development and shifting the balance of creative and economic power.

The panel featured Valentina Martelli, Founder & CEO of ITTV International Forum and Co-Founder & CEO of Synthetic Frame; Steve Bell, Co-Founder & Chief Strategy Officer of Synthetic Frame; Giovanni Pedde, Co-Founder of Synthetic Frame & Hybrid IP Producer; and Leonardo Paulillo, attorney, producer and Secretary General of Audiovisivo Italiae.

At the center of the discussion was a fundamental transformation: intellectual property is no longer created exclusively within traditional studios. Creators can build audiences before finding producers, communities can become part of the development and validation process, and AI is lowering barriers that once limited who could develop and produce ambitious content.

The panel also presented En-Betweeners and Lightless, two projects from Synthetic Frame that illustrate the concept of Hybrid IP — intellectual properties conceived from the outset to move across different formats, platforms and creative languages rather than simply being adapted from one medium to another.

The conversation also addressed the complex questions this transformation raises around authorship, copyright, ownership and the legal frameworks needed to protect creativity while allowing innovation to move forward.

The following day, ITTV & TechInEntertainment turned to a very different model of IP development with “From Page to Screen: The Prime Video Model.”

For the third time, Prime Video joined the ITTV conversation, this year with Nicole Morganti, Head of Originals Southern Europe, Amazon MGM Studios; Raffaella Leone, Co-CEO of Leone Film Group; and Paola Lucisano, Chairwoman & Head of TV Production at Lucisano Media Group / Italian International Film.

In the intimate setting of the “living room” of the Spazio Regione Veneto, the speakers took the audience inside the Prime Video model, examining how literary IP is identified, developed and transformed for the screen; the collaboration between authors, producers and the platform; and what it takes to turn a strong local story into a title with the potential to reach audiences globally.

Starting from projects including Love Me Love Me and Non è un Paese per Single, the discussion offered a practical look at the creative and production choices behind the journey from book to screen and at the increasing international potential of Italian stories.

The Venice panels were moderated by Valentina Martelli and Cristina Scognamillo, Co-Founder of ITTV International Forum & TechInEntertainment.

Together, the two packed events offered a snapshot of an industry in transformation: one conversation asking how the next generation of intellectual property will be created, the other examining how an established global player is successfully turning existing IP into screen content for contemporary audiences.

The strong participation in both panels reflected the growing urgency around these questions as technology, new creative models and global distribution continue to redefine the entertainment business.

For ITTV International Forum & TechInEntertainment, Venice also marked the latest chapter in a journey that began in 2019, creating a bridge between Hollywood and the global entertainment industry and bringing together the people shaping the future of content, technology and media.

After Venice, that conversation now moves back to where ITTV began.

Next stop: Los Angeles, for the 8th ITTV International Forum & 4th TechInEntertainment.